, Singapore

Singapore Airlines must brace itself for sluggish passenger demand growth

It's predicted to drop to just 4%.

According to DBS Vickers, passenger demand for SIA has taken over four years to recover to the levels seen in late 2008, with a firm 6.8% y-o-y increase in RPK in FY13. 

However, with a higher base and continued softness in Europe and the US, DBS Vickers projects RPK growth to slow down to 4.9% in FY14 and 4% in FY15 respectively. 

Here's more from DBS Vickers:

SIA expects passenger capacity growth of 3%-4% in FY14, which is in line with our 4% ASK growth assumption for FY14.

We have also assumed a 4% ASK growth for FY15.

Meanwhile, cargo demand remains turgid. Overall cargo demand remains well below the levels seen in 2008 and looks unlikely to turn around significantly soon. 

Whilst SIA Cargo won’t be adding any more dedicated freighters soon, its capacity will increase along with passenger capacity, so we are looking at a c. 4% increase in cargo capacity growth over the next two years.

Assuming a modest improvement in load factor to 64% in FY14 and FY15 from 63.4% in FY13, we project cargo carriage to grow 4.9% in FY14 and 4% in FY15. 

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.