Here's how ST Engineering successfully dodges headwinds

Thinking ahead of the curve.

According to Nomura, the group engages in five-year strategic planning, which allows it to think ahead of the curve. For instance, the group has developed new capabilities such as interior refurbishment which will allow it to generate more work during the A & B check phases of the aircraft.

This is in reaction to the shift towards a younger aircraft fleet, which would require more A & B checks rather than the heavy C & D checks.

Here's more from Nomura:

Again, in response to a younger fleet, additional maintenance capacity will be placed closer to airports to allow for shorter turnaround time, which the airlines demand during the lighter A & B checks.

Newer maintenance capacity will also be larger to accommodate new plane types (eg, A380).

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia