Sembcorp Marine's Sembawang Shipyard to rack up S$60m refit sales

Busy year ahead for the shipyard.

In a release, Sembcorp Marine announced that its wholly-owned subsidiary Sembawang Shipyard -- which specialises in the segment of cruise ship repairs, refurbishment and conversion -- ushered in 2013 with a series of 4 cruise ships in January. Another 8 cruise ships have been secured for refits in 2013 with total estimated sales in the region of S$60 million.

Mr Ong Poh Kwee, Deputy President of Sembcorp Marine said “2013 is expected to be another busy year for Sembawang Shipyard in the area of cruise ship refits, upgrading and modification. Besides the 4 cruise ships in the shipyard in January, we have been awarded another 8 cruise ships for repairs from various cruise ship owners and operators.”

Currently undergoing major upgrading and revitalization works in the yard are Superstar Libra from Star Cruises and Legend of the Seas from Royal Caribbean Cruises Ltd, the Shipyard’s new Favoured Customer Contract (FCC) partner since December 2012. The Azamara Journey, also from Royal Caribbean Cruises, completed its regular docking and repairs in Sembawang Shipyard and successfully sailed on 13 January 2013 while another cruise ship, Henna, owned by HNA Group of China and managed by Star Cruises, completed its refit on 16 January 2013.

The above is not expected to have any material impact on the consolidated net tangible assets per share and earnings per share of Sembcorp Marine for the year ending December 31, 2013.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia