Gensler Receives Best in Architecture Award for Innovations in Design Technology
The firm was awarded for its design technology strategy in this year’s Singapore Business Review (SBR) International Business Awards.
Gensler, a world-leading architecture and design firm has been awarded the Best in Architecture award at the Singapore Business Review (SBR) International Business Awards for its revolutionary development in design technology. The award recognises Gensler's NFORM™ Ecosystem, a proprietary data-driven design tool that enables the company to deliver sustainable design solutions for architecture, interiors, and urban design, with the aim of creating a better world through the power of design.
The SBR International Business Awards celebrate foreign companies in Singapore and acknowledge exceptional projects that have enabled them to establish a strong presence in the Lion City. This highly regarded award showcases and honours the achievements of these companies, highlighting their success in navigating and thriving within Singapore's dynamic business landscape.
"At Gensler, we recognise that innovation is the key to creating designs that meet the evolving needs of our clients and communities. Our investment in design technology has enabled us to stay at the forefront of the industry and continue to push the boundaries of what is possible in design,” said David Calkins, Regional Managing Principal of Gensler Asia Pacific and Middle East. He continued, “This award is a testament to the hard work and dedication of our team in creating innovative and sustainable design solutions. We are proud of our achievements and remain committed to continuously improving and investing in our design technology to drive better outcomes for our clients and communities."
Gensler's investment in design technology creates a strong foundation that allows them to develop sustainable and groundbreaking designs catering to the unique needs of their clients. The firm’s proprietary data-driven design tool, the NFORM™ Ecosystem revolutionises the design journey between architects and clients by empowering them with a range of digital products. The platform leverages advanced algorithms and metrics to achieve a delicate balance between form, function, and business considerations, providing architects with real-time feedback on design options. Through features such as complex geometry computation and instantaneous metrics, NFORM™ enhances design trade-off evaluations, enabling architects to optimise decisions at various scales.
By combining form-finding, function, information metrics, and performance simulation, NFORM™ enables designers to deliver innovative outcomes that benefit both the environment and the community. The tool offers valuable insights into construction costs and proforma projections, empowering architects to enhance their overall design capabilities. With NFORM™, architects can seamlessly integrate technology, data-driven insights, and design expertise, resulting in exceptional and forward-thinking architectural solutions.
Vignesh Kaushik, Regional Design Technology Director of Gensler's Asia Pacific and Middle East, asserts, "The NFORM™ Ecosystem is a game-changer for architects and designers, empowering them to create data-driven designs that tackle today's challenges head-on. Our unwavering commitment to investing in design technology and innovation is integral to our mission of creating a better world through the power of design."
Gensler's dedication to the NFORM™ Ecosystem extends beyond the present, as the company continues to invest and expand its global reach. By prioritising design technology, the firm delivers innovative and predictable design results that create value for clients and communities alike. Gensler's focus on sustainability and resilience in urban design aligns with its mission of building a better world, whilst their diversity and inclusion initiatives drive social equity forward.
The SBR International Business Awards is presented by Singapore Business Review Magazine. To view the full list of winners, click here. If you want to join the 2024 awards programme and be acclaimed for your company's outstanding contributions in your organisation's growth, please contact Bianca Peñaranda at email@example.com.