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CO-WRITTEN / PARTNER | Staff Reporter, Singapore
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Zimplistic Private Limited wins Designed in Singapore Award for Appliances

The Rotimatic robot significantly slashes the time it takes to make flatbread.

Singapore Business Review acknowledged the most innovative products that have been established as industry game-changers during the recently concluded Made in Singapore and Designed in Singapore Awards.

Back on its second year to merit outstanding products manufactured and conceptualised in the country, this year's awards programme recognised companies who brought pride to Singaporean innovation and workmanship.

By inventing Rotimatic, the world's first IoT and AI enabled flatbread kitchen robot, Zimplistic Private Limited founded in 2008 by Pranoti Nagarkar and Rishi Israni won the Designed in Singapore Award for appliances.

Built with the intention of becoming a platform, Rotimatic is a connected device with IoT capabilities like remote troubleshooting. It also offers software upgrades, which allows it to serve flatbread variants such as chapatis, tortillas, pizza base, wraps, puris, and specialty wraps.

With the new robotic technology stack, Rotimatic has enabled the successful automation of the flatbread-making process.

Flatbread is traditionally made by hand and making it at home requires time, effort and high level of skill. Because of this, people resort to frozen, unhealthy alternatives, despite the fact that flatbreads need to be eaten fresh.

Rotimatic solves this and grants customers 100 percent control over what goes in their flatbreads.

With many world-firsts under its belt, Rotimatic is packed with engineering innovations, owning 37 patents. It produces fresh flatbreads in 90 seconds, solving the dilemma of making flatbreads.

Generating a whopping revenue of $40 million in the fiscal year of 2017 to 2018, Rotimatic is currently present in over 40,000 homes worldwide with customers having made 32 million rotis.

The average Rotimatic customer makes 35 rotis every week consistently per home, and 85 percent of the customers give a Happy or Super Happy rating after every roti-making session.

Rotimatic is available online on www.rotimatic.com, delivered within 7 days in 19 countries. No more waitlist.

Zimplistic Private Limited wins SBR Designed in Singapore Awards 2018 (Appliances) from Charlton Media Group on Vimeo.

The Designed in Singapore Awards was held on November 20 at the Conrad Centennial Singapore.

This year's nominations were judged by a panel consisting of Richard Loi, partner at SEA Consumer & Industrial Products Industry Audit and assurance leader at Deloitte & Touche LLP; Toh Kim Teck, assurance partner at Foo Kon Tan LLP; NEXIA TS Managing Director Henry Tan; and Narissa Chen, partner at Audit & Assurance Mazars LLP.

If you would like to join the 2019 awards and be awarded as one of the most outstanding companies in Singapore, please email eleonor@charltonmediamail.com.

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