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CO-WRITTEN / PARTNER | Staff Reporter, Singapore
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Grey Group revolutionises creativity amidst Singapore's digital transformation

The company has been “Famously Effective” since 1917, coming up with breakthrough ideas that are tailor fit to respond to every client’s needs.

With a century-long track record in the field of communications and an impressive list of Fortune 500 clients, Grey Group has made huge strides in the marketing space of Singapore and Southeast Asia. For the last few years, the company has been investing heavily in digital and tech innovation and promoting ‘borderless creativity’, highlighting the best talent and solutions from across the region. The company has been “Famously Effective” since 1917, coming up with breakthrough ideas that tailor-fit its clients.

Nirvik Singh, Chairman and Chief Executive Officer, Grey Group Asia Pacific, Middle East & Africa, who has over 30 years of experience in the marketing and communication industry, has been instrumental in the company’s expansion across the region.

Best-in-class strategies
Grey Group’s clients receive the best-in-class creative and marketing strategies and they have established an excellent reputation for delivering viable business and marketing solutions across the region.The company recently acquired Autumn Worldwide, a leading independent social media and digital marketing agency to combine creative, digital, data and technology which has further increased their digital footprint in the region.

Past acquisitions include a digital boutique agency in Thailand, which has produced internationally renowned award-winning work as well as a digital design and creative agency in Korea with a blue-chip client roster ranging from automobile brands to well-known multinationals.

Grey also added a rural marketing and activation arm in India as a forward-looking strategy for growth in that space.

From strength to strength
In Singapore, Grey Group has enhanced its shopper marketing capabilities, which is one of the many areas of strength for the company. Singh said that they are quick to acclimatise to the insights they have on shopper behaviour. From visual merchandising to pop-up shops to festive packaging and influencer kits, Grey Group’s initiatives in this area have been recognised for their innovation and creativity.

The company also recently launched Grey Adventures, which hosts startups with complementary skills in e-commerce, data, creative and marketing tech. According to Singh, this has enabled them to become a part of the disruption while simultaneously innovating and fast-tracking, game-changing products and services.

And the best part? Grey’s clients can join in on the collaboration and attend workshops and presentations that can keep them informed on new marketing innovations. “To fulfill the needs of our clients, our services have expanded to include 360° social media and digital capabilities that offer influencer & blogger marketing, online reputation management, content marketing, digital & social media campaigns, marketing big data & insights and Command Center Management Services (CCMS),” Singh added.

Along with Grey Group’s achievements, the company’s passion for change also allows it to prioritise giving back to the community through creativity. During Grey’s 100th anniversary, it teamed up with UNICEF for mentorship and marketing initiatives for children.

Grey has also implemented local initiatives such as Life-saving Dot and The Health Purse for women’s health and Unforgettable Bag and Lightning Board to create awareness on the protection of the environment.

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