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CO-WRITTEN / PARTNER | Staff Reporter, Singapore
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How Kramer Asia reshapes businesses with its unparalleled expertise in AV and IT

For the last 37 years, Kramer has been known to deliver innovation and fresh approaches to the AV experience with a vast portfolio of products suited to every client’s needs.

When Kramer Electronics Asia Pacific was set up in 2006, the goal was to expand company presence in the region. Thirteen years hence and the company has more than expanded its presence - through top-tier system integrators and industry footprints in many users’ facilities, Kramer Asia is now the go-to solutions provider for audiovisual deployments.

With rapid developments in the industry, Kramer Electronics’ 37 years in the global AV industry is a testament to its commitment to providing top of the line services to its clients. The company has honed the craft of identifying where the AV demand comes from and meeting the need before it even arises. David Margolin, vice-president for marketing, Kramer Electronics, said that it is important to introduce AV to IT users and help them understand that it’s not just simply providing hardware or solution installations alone. For Kramer Electronics, the keyword is experience.

“Kramer’s philosophy has always been to address AV challenges from a customer perspective. We listen to customers and avoid forcing them to pick proprietary technology which we and any other leading AV manufacture has. You could see this in the selection of product options which comes from Kramer,” Margolin said.

Top of the line products

Kramer Electronic’s latest innovation is the AV over IP product line. The solution supports various compression standards and latency.

The company has also gone above and beyond by launching Kramer Academy, a result of two years of work in developing a more comprehensive AV and IT training and certification program. According to Margolin, the key factor for the customer’s success is not just technology, but education.

The company also recently launched Kramer Kronos, a secure and enterprise-class cloud-based room booking and scheduling platform. The platform streamlines and automates the management side of room booking.

Fully integrated with Kramer Control, IT administrators can easily use a room’s availability as a trigger for automatically controlling room elements. Kramer Kronos has 802.1x and Transport Layer Security (TLS) encryption on all communication to and from the scheduling touch panels and the Kramer Kronos server.

Customers can be sure that sensitive booking and scheduling information is completely secure. For the last 37 years, Kramer has been known to deliver innovation and fresh approaches to the AV experience. The company has a vast portfolio of products, which has become a challenge, but has also encouraged innovation. The company recently launched Kramer@ Work, a set of meeting space solutions covering basic huddle spaces to large and complex divisible meeting spaces. According to Margolin, this is an example of their goal to provide a user-intuitive meeting experience that is easy, powerful, and engaging.

Focus on user value

“For the IT department which manages these environments, Kramer provides a complete set of remote AV Management tools to make sure the AV is providing user value. On top of this, we have developed the best of its kind, VIA, which is a wireless presentation and collaboration product line that is world awarded. We aim at reducing time to start meetings, providing rich and collaborative user experience which supports any device securely,” Margolin said.

The Kramer edge

Kramer’s edge over its competitors is the understanding of the needs and motivation of both the system integrator which installs AV technology, and also the needs of the IT departments which own and manage AV technology. “We have positioned ourselves as the bridge between these two audiences. On top of this, we have put an enormous effort in providing the technology which is future proof and that would cater challenges in an AV/IT converged world,” Margolin added.

Customers who want to know the future of AV can trust Kramer Electronics in leading the way. Despite the huge and non-stop influx of new technologies, Kramer Electronics chooses not to be swayed and focuses on providing customers with top-notch experience through best-of-breed technologies.

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