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CO-WRITTEN / PARTNER | Staff Reporter, Singapore

Live in luxury away from home at Fraser Hospitality's exquisite serviced residences

With its commitment to quality and unmatched attention to detail, Fraser Hospitality sets the gold standard for long stay accommodation arrangements across the globe.

For over 20 years, Fraser Hospitality has been at the forefront of offering memorable experiences to guests through its Gold-Standard serviced, hotel residences and boutique lifestyle hotels across Asia, Australia, Europe, the Middle East and Africa. As a member of the Fraser Property Group, Fraser Hospitality continues to make its mark on the international hospitality scene with its strong vision for growth and exceptional service offerings.

It has three award-winning branded serviced residences offerings – the Gold-Standard Fraser Suites, Fraser Place and Fraser Residence; Modena by Fraser, a modern, eco-lifestyle brand emphasizing on simplicity, sustainability and holistic wellness; and Capri by Fraser, a design-led hotel residence aimed at the millennial traveller seeking connectivity and social interaction.

Meeting the needs of its customers is at the forefront of Fraser Hospitality’s services, amenities and facilities. This commitment to peerless service shows through its wide range of lifestyle offerings like the Kids Club, the business-cum-recharge concept The Retreat and themed launderettes at all Capri by Fraser hotel residences.

The gold standard of hospitality

“It is this Fraser Difference that draws our clients’ support to engage and re-engage Fraser Hospitality’s properties around the globe,” Ms. Clara Beng, general manager at Fraser Hospitality notes.

“Most of our properties are centrally located with cultural, dining, shopping options and commercial districts within easy reach. We provide an extensive range of leisure and lifestyle facilities and restaurants with a healthy menu option that provide residents with a plethora of lifestyle amenities right at their doorstep.”

“We also offer family-friendly facilities and services. Children’s playrooms, babysitting services and social activities are available to help the entire family settle in. Our specially curated events such as monthly residents’ night and outings encourage interaction amongst residents and staff. Several properties are also equipped to welcome pets,” she adds.

Expansion and innovation

In 2018, the company has seen rapid expansion across regions and brands. Fraser Suites Riyadh, Fraser Suites Abuja and Fraser Suites Muscat marked our entry into three new markets in Middle East and Africa. Over in Europe, Hotel du Vin family welcomed a new property in Stratford-upon-Avon and the refurbished Avon Gorge in Bristol.

In Asia, Fraser Suites Dalian opened in May whilst properties in Buriram, Thailand and Puteri Harbour, Malaysia are underway.

In Singapore, Fraser Hospitality has just opened the doors of its new property, Fraser Residence Orchard, Singapore. “Most recently, we announced the entry of Capri by Fraser into the Ginza district of Tokyo,” she notes.

As a result of this commitment to excellence, Fraser Hospitality’s properties have maintained strong occupancies, most with an average of 85% over the past year. Its corporate client base has been retained across the group with 80% of its residents from Fortune 500 and Forbes-listed companies. Amongst its many awards is consistent recognition by the World Travel Awards, TripAdvisor, and the World Luxury Hotel Awards.

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