Location location: Singaporean staff won't work in ulu offices

A survey conducted by Jones Lang LaSalle yielded that real estate affects a company's talent pool and employee retention rate.

In a media release, Jones Lang LaSalle reported survey findings of over 60 senior real estate executives at the recent CoreNet Global Summit held in Singapore. They found that real estate is a key productivity driver for 85% of companies. 

Key survey findings included 85% percent of companies surveyed said that the quest for productivity is shaping their current and future real estate strategy. 

83% of respondents stated that real estate outsourcing can drive productivity within a firm

The top 3 productivity outcomes companies are expecting Corporate Real Estate executives to deliver are cost reduction, talent attraction and retention and improved output quality.

51% of respondents are currently measuring productivity outcomes, while a further 36% are planning to within the next 12 months to 3 years

The top 3 areas being measured are cost savings and avoidance, project delivery on time and on budget, and space utilization. 

John Forrest, CEO of Corporate Solutions, Asia Pacific at Jones Lang LaSalle said: "Economies in Asia and projected growth in the region remain stronger than for the rest of the world, for both multinational and domestic corporations. The C-suite focus remains firmly on margins; consequently reductions in operating costs and increasing productivity are the key focus. What is very clear from our recent survey is that the impact that CRE can have on these priorities is widely recognised."

He continued: "On-going management interest in cost saving, productivity and efficiency is leading to more intense scrutiny over location decisions, with the respective merits of onshore, near-shore or offshore being actively reconsidered. This is bringing greater attention to secondary and tertiary cities in emerging markets across Asia Pacific as companies seek to secure competitive advantage through location."

John Forrest: "As companies increasingly understand the impact of their real estate decisions on the bottom line, they are turning to vendor-partnering relationships with specialist real estate service providers to leverage their portfolios and drive down costs. Many companies in Asia Pacific are embarking on the partnering journey for the first time, while others are moving to more sophisticated partnership models to ensure full value is being extracted."

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.