New property measures may target small units:DBS

Despite the proportion of buyers falling marginally to 33% in January 2011, channel checks confirmed that smaller size units remained popular.

According to DBS, they combed through the new-sale caveats lodged since Jan 2010 and found that the proportion of buyers who bought small units <800sf, climbed from an average of 24% early last 2010 (Jan - Jun 2010) to 34% in December 2010, before falline only marginally to 33% in January 2011.

Whilst this could be a function of developers downsizing unit sizes to make them more affordable, DBS questions the sustainability of the demand in the longer term.

URA guidelines on more stringent show flat requirements and site plans could be a sign that new measures could target this market segment.  

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.