GfK
GfK is a data analytics company that offers consumer reports & machine learning technology to help companies generate the marketing strategy that drives business effectiveness.
IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms
IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms
Media and advertisers can use it to create products for audiences.
SG tech unit sales dip by 3% in 1H 2023 amidst economic pressures
Market analysis reveals a challenging environment for premium tech products due to inflation and consumer spending constraints.
Unit sales of tech and durables market drop 3% YoY in 1H23
Across subsegments, IT recorded the biggest drop in value in USD terms, falling -8%.
Smart, sustainable products to defy TCG market challenges
An expert from GfK says sellers can also realise better sales by introducing innovative products.
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Commentary
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