GfK

GfK is a data analytics company that offers consumer reports & machine learning technology to help companies generate the marketing strategy that drives business effectiveness.

SG tech unit sales dip by 3% in 1H 2023 amidst economic pressures

Market analysis reveals a challenging environment for premium tech products due to inflation and consumer spending constraints.

SG tech unit sales dip by 3% in 1H 2023 amidst economic pressures

Market analysis reveals a challenging environment for premium tech products due to inflation and consumer spending constraints.

Unit sales of tech and durables market drop 3% YoY in 1H23

Across subsegments, IT recorded the biggest drop in value in USD terms, falling -8%.

Smart, sustainable products to defy TCG market challenges

An expert from GfK says sellers can also realise better sales by introducing innovative products.