GfK
GfK is a data analytics company that offers consumer reports & machine learning technology to help companies generate the marketing strategy that drives business effectiveness.
IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms
IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms
Media and advertisers can use it to create products for audiences.
SG tech unit sales dip by 3% in 1H 2023 amidst economic pressures
Market analysis reveals a challenging environment for premium tech products due to inflation and consumer spending constraints.
Unit sales of tech and durables market drop 3% YoY in 1H23
Across subsegments, IT recorded the biggest drop in value in USD terms, falling -8%.
Smart, sustainable products to defy TCG market challenges
An expert from GfK says sellers can also realise better sales by introducing innovative products.
Read Here
Advertise
Sign Up
Commentary
Where does value creation really happen?
Managing the cost of diverging standards: Why Singapore matters
Singapore’s AI ambition has an intelligence problem
Singapore is deploying AI at speed – and security risks are catching up
Precious metal boom is a stress test for Singapore’s gold ambitions
Singapore’s global dispute fault lines
‘Tokenmaxxing’ – The wrong AI race to run in Singapore
To outsmart modern fraud, we must first know the enemy