Integral Ad Science
Integral Ad Science is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers.
Singapore ad viewability lags as mobile habits, fraud persist
Singapore ad viewability lags as mobile habits, fraud persist
Attention metrics, user behavior, and ad fraud are key barriers to improving ad effectiveness.
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