Anika Nafis & Prashant Saxena
Anika is a qualitative researcher at NeedScope International, part of WPP's Kantar Group. She has consulted on brands across Australasia, Europe, and APAC. Prashant is a Business Director at Brandscapes Worldwide Consultancy. He has been selected by the European Association of Consumer Research as one of their top 30 marketing researchers.
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Commentary
Where does value creation really happen?
Managing the cost of diverging standards: Why Singapore matters
Singapore’s AI ambition has an intelligence problem
Singapore is deploying AI at speed – and security risks are catching up
Precious metal boom is a stress test for Singapore’s gold ambitions
Singapore’s global dispute fault lines
‘Tokenmaxxing’ – The wrong AI race to run in Singapore
To outsmart modern fraud, we must first know the enemy
Why Singapore SMEs cannot wait for quantum cyber risk to arrive before securing data