Anika Nafis & Prashant Saxena
Anika is a qualitative researcher at NeedScope International, part of WPP's Kantar Group. She has consulted on brands across Australasia, Europe, and APAC. Prashant is a Business Director at Brandscapes Worldwide Consultancy. He has been selected by the European Association of Consumer Research as one of their top 30 marketing researchers.
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Commentary
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