Mimrah Mahmood

Mimrah Mahmood is the Vice President of Enterprise for APAC and a Partner at Meltwater, bringing over 20 years of experience in digital media, data, and analytics. 

He partners with senior leaders to shape forward-looking marketing and communications strategies, helping organisations navigate today’s complex landscape through media, social, and consumer intelligence. 

A strong advocate for intelligence-led decision-making, Mimrah advises enterprise organisations on turning fragmented data into clear, actionable direction, enabling them to leverage AI-driven insights and real-time analytics to anticipate trends, strengthen brand positioning, and drive measurable business impact.