Mimrah Mahmood
Mimrah Mahmood is the Vice President of Enterprise for APAC and a Partner at Meltwater, bringing over 20 years of experience in digital media, data, and analytics.
He partners with senior leaders to shape forward-looking marketing and communications strategies, helping organisations navigate today’s complex landscape through media, social, and consumer intelligence.
A strong advocate for intelligence-led decision-making, Mimrah advises enterprise organisations on turning fragmented data into clear, actionable direction, enabling them to leverage AI-driven insights and real-time analytics to anticipate trends, strengthen brand positioning, and drive measurable business impact.
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Commentary
Precious metal boom is a stress test for Singapore’s gold ambitions
Singapore’s global dispute fault lines
‘Tokenmaxxing’ – The wrong AI race to run in Singapore
To outsmart modern fraud, we must first know the enemy
Why Singapore SMEs cannot wait for quantum cyber risk to arrive before securing data
Is Singapore's emphasis on long-term security and stability hindering purpose-driven employees?
When Singapore's agentic AI ‘chefs’ arrive, will the kitchen be ready for them?