Great Eastern launches fitness calculator FitAge

It can be used to measure one’s fitness against their own biological age.

Great Eastern Life Assurance has launched FitAge, a fitness calculator and the newest feature of its health app GETGREAT, according to a news release.

GETGREAT users can use FitAge to measure their own fitness against their biological age, based on their level of physical activity, cardiovascular fitness, and sleep sufficiency. The FitAge score will help gauge one’s health and recognise any early signs of major health issues

Great Eastern is the first insurer in Singapore to incorporate the resting heart rate metric which measures the efficiency of an individual’s heart function and levels of physical fitness.

The app is available to all Great Eastern policyholders and the general public through the App Store and Google Play.

All GETGREAT users who clock 8,000 daily steps, seven to nine hours of sleep, and a resting heart rate of 64 beats per minute (bpm) and under will be rewarded with bonus points which can be redeemed through the UPGREAT rewards app.

Until end-2020, Great Eastern will be rewarding additional bonus points to policyholders of its GREAT Life Advantage investment-linked plan. These policyholders are entitled to additional points based on their policy’s total sum assured amount, and can stand to earn up to $110 worth of rewards over this period.
 

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Exclusives

Tsuklio targets dual-income families in Singapore expansion
The Japanese meal subscription platform logged 3,000 pre-registrations before launch.
Food & Beverage
Choosier Asia buyers steer auctions toward rare art
Collectors are bidding harder for works with clear ownership histories.
Big-ticket deals lift Singapore M&A as volumes fall
Private equity and AI infrastructure drive record deal concentration.