COTD: Singaporeans plan to eat more fish, cut red meat consumption: report

Singaporeans plan to eat less lamb, goat, mutton, and beef.

According to the Good Food Institute (GFI) APAC, 31% of Singapore consumers intend to eat more fish in the upcoming year.

Meanwhile, Singaporeans are inclined to consume less red meat, with 28% planning to eat less lamb, goat, mutton, and beef, and 22% planning to reduce their pork consumption.

Compared to other APAC countries, Singaporeans had the highest percentage of consumer planning to maintain their chicken consumption, at 62%.

In terms of seafood consumption, Singaporeans are amongst the APAC countries with a high number of consumers planning to maintain their seafood intake at 55%, along with Malaysia, following Thailand at 57%.

Follow the link for more news on

Chart of the Day

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia