In-flight food prices to soar as inflation bites

The Food Price Index which increased to 230.7 in January 2011 sparked concern over the rising cost of food staples.

According to Phillip Securities Research, the Food Price Index released by the Food and Agriculture Organization of the United Nations, had surpassed the previous peak of 224.1 in June 2008. The substantial increase in food prices sparked global concern over the rising cost of food staples that could substantially increase the burden on consumers, particularly the lower wage workers.

The price hike for raw food may push inflight catering businesses to increase their food prices. SATS which has a dominant market share of 85% at Singapore Changie Airport, has a significant pricing power against airline customers.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia