SATS connects with hawkers through FoodFlix programme
FoodFlix taps SATS capabilities, food technologies, and distribution networks to help SMEs access new retail channels.
SATS announced on 23 November that FoodFlix, its venture arm's brand accelerator programme, has sparked collaborations with Singaporean local hawkers, food and beverage brands, and startups to help them internationalise whilst expanding the group's portfolio of branded food solutions and non-travel food business.
SATS has helped homegrown brands such as Song Fa Bak Kut Teh, Bismillah Biryani Restaurant, Kok Kee Wonton Noodle, Qiu Lian Ban Mian, Beach Road Prawn Noodle House, and Boon Tong Kee to bring their signature dishes to the skies by adapting and producing them at scale for Singapore Airlines' Singapore Showcase. SATS is also working with brands such as Chew Kee Soy Sauce Chicken, Killiney Group, Soon Heng Pork Noodles, Keng Eng Kee Seafood, Ponggol Nasi Lemak, and White Restaurant to extend their reach into retail, aviation, and institutional catering channels.
CEO of food solutions Kerry Mok said, "FoodFlix is a platform for us to foster culinary and business model innovation through mentorship and collaborations with established brands and F&B startups. When it comes to product development, it's about culinary know-how, food technologies, distribution, branding, co-packing, production, and the supply chain. SATS believes in supporting local hawker and F&B brands across our network to preserve each country's unique food heritage by generating collective value to help them thrive in today's evolving F&B landscape."
The launch of FoodFlix is another step in achieving SATS' vision to feed and connect communities by delighting customers and anticipating their needs with innovative food solutions and seamless connections.