Its current beer market share increased to 40%.
DBS Equity Research reported that Thai Beverage Public Company (ThaiBev) aims to increase its beer market share to 45% by 2020 as it targets to achieve the lead company in the industry.
According to DBS Research, ThaiBev’s beer market share increased to 40% at present since the relaunch of Chang Beer.
“Within a year of Chang’s relaunch, it had gained 10% points, faster than expectations. Going forward, we project continued increase, driven by consistent and targeted marketing activities, and leveraging its widespread distribution,” DBS Research said.
Further, ThaiBev’s beer volume growth is expected to increase from -5.3% last year to 5% to 6% by 2019.
Singapore Business Review also previously reported that ThaiBev’s profits decreased by 60.98% to $126.9m during the first quarter this year.
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