Zixin Group enhances sweet potato snacks

The global sweet potato fries market is forecasted to reach $3.5b (US$2.65b) by 2034.

Zixin Group has launched its modified sweet potato crispy snack product, which involves the meticulous selection of premium-quality sweet potato and utilising the VF vacuum low temperature freshness-locking technology.

It regulates cooking time whilst maintaining a temperature of 100℃ in a vacuum environment, thereby preventing the degradation of heat-sensitive nutrients such as vitamin C, dietary fibre, and selenium in sweet potatoes.

“We anticipate this product range will emerge as the flagship offerings of Zixin Group soon, creating an alternative option to potato chips and fries for consumers,” Liang Chengwang, executive chairman and chief executive officer of Zixin Group, said.

According to Fact.MR, the global sweet potato fries market is forecasted to expand at a compounded annual growth rate of 5% to reach a projected value of $3.5b (US$2.65b) by 2034.

The market value for the Chinese market is forecasted to expand at a CAGR of 5.7% to reach a projected value of $644.8m (US$480.1m) by 2034.

Market drivers include the rising demand for healthier and more nutritious snack options, sustainability, and environmental consciousness.

($=US$0.74)

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