Daily briefing: Switched at birth

KK Women’s and Children’s Hospital says sorry for the mix-up.

In what the hospital called an “unfortunate incident,” two new-born babies were erroneously discharged. See the story here.

On Day 11 of the Ng Boon Gay trial, the ex-CNB chief claimed that CPIB deputy director Teng Khee Fatt had pressured him to plead guilty on March 9, 2012. Watch the video here.

How was the controversial affair between Ng Boon Gay and Cecilia Sue kept a secret before it blew up? Think secluded carparks. Find out more here.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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