IHH Healthcare unveils new brand identity

The rebrand aims to unify its global network under a single purpose and strengthen its position as a provider of healthcare.

IHH Healthcare has launched a new brand identity as part of a multi-year transformation effort that began in 2024.

The rebrand aims to unify its global network under a single purpose, “Care. For Good.” and strengthen its position as a provider of future-ready, integrated healthcare.

The refreshed identity covers IHH’s extensive portfolio of brands, including Acibadem, Gleneagles, Fortis, Island, Mount Elizabeth, Pantai, Parkway and Prince Court.

According to IHH, the new brand direction reflects a renewed commitment to patient-centric, value-based care, supported by three pillars: meaningful innovation, strategic partnerships, and operational synergies.

As part of its brand rollout, IHH is driving local initiatives across several key markets. In Singapore, it renewed title sponsorship of the Singapore Sea Regatta to support active living and mental wellness.

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