Chart of the Day: Hotel supply predicted to spike 5-6% in 2013-15

Competition seen to tighten.

According to Macquarie Research, in the face of sizeable supply growth of 6.2% in 2013, RevPAR has held up well with a decline of 1.7% YTD as hoteliers reduced average daily rates to capture the strong tourist arrivals.

Here's more:

Although 2014 will see a more manageable supply increase of 5.3%, we think newly-opened hotels in 2013 will continue to offer preferential rates through 2014, due to rising competition and the typical gestation period of 12-18 months.

Demand for room nights could grow at a more moderate pace, as average length of stay becomes shorter due to the strengthening SGD, ASEAN’s weakening economic fundamentals and lack of major novel attractions in Singapore.

This should result in RevPAR decline of 1.5% in 2014, an improvement over 2013’s -2.0%. Upside risk to our forecast is from tourist arrivals, with our sensitivity analysis implying additional RevPAR growth of +1.6%pt for every 1% increase in visitor arrivals.

Macquarie predicted that Singapore's hotel supply will grow at sizeable 5-6% in 2013-15.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia