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Music tourism to grow in Singapore and other APAC markets by 2024

Amadeus said Taylor Swift concerts next year will help the growth.

Bands and musical artists' concerts will continue to rapidly increase next year for Singapore and other APAC markets, Amadeus travel predictions showed.

In a report, Amadeus said Taylor Swift recently announced Asia Pacific tour dates for next year, luring fans worldwide.

The research showed that Taylor Swift's concert dates in Australia, Singapore, and Japan in 2024 had a significant impact on travel searches and booking volumes in the countries. 

Flight searches to Singapore showed an 18% week-over-week growth shortly after both Taylor Swift and Coldplay concert announcements were made. 

Flight searches to Melbourne and Sydney saw a significant week-over-week growth of 44%, whilst bookings for these cities grew by 446%. The concert announcement also had a striking impact on searches from New Zealand to both cities, resulting in a 240% week-over-week increase during the same period.

There was a notable 32% week-over-week surge in international searches from neighbouring countries to Tokyo.

"Inbound travellers from Asia Pacific countries such as Australia, Indonesia, South Korea, Malaysia, and Thailand demonstrated a strong preference for both short and long trips in a desire to enjoy the concert experience while also making room for leisurely exploration during their visit," read the report.

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