, Singapore
898 views
Photo from Unsplash by Peter Nguyen.

Singapore's tourism gets boost from Taylor Swift’s 6-day concert

Tour bookings rose 2,373%.

Taylor Swift’s 6-day The Eras Tour concert from 1-9 March has increased Singapore-related bookings by 275% compared to the same period two weeks later (15-23 March 2024), Trip.com reported.

Singapore inbound flights also went up by 186% while accommodation and tour bookings rose by 462% and 2,373% respectively.

Trip.com also said that the average age of users making bookings from 1-9 March was 33, slightly younger than the 37.2 for the 15-23 March period.

In addition, 48% of the users who made the bookings during the Taylor Swift concert period were in the 21-30 age range.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!