STB signs 8 new deals to drive tourism growth

It has renewed its partnership with CapitaLand Investment to attract international brands, amongst others.

The Singapore Tourism Board (STB) has inked seven memoranda of understanding (MoUs) and a collaboration agreement, aiming to drive the city-state’s tourism growth.

Amongst the key partnerships, CapitaLand Investment and STB have renewed their collaboration to attract international brands and rejuvenate existing attractions, such as CQ @ Clarke Quay and Raffles City Singapore.

Dempsey Precinct Partnership and STB have formed the Dempsey Precinct Partnership to promote the historic lifestyle precinct.

Moreover, Fever Labs and STB have signed a three-year MoU to boost international visitor arrivals and tourism spend.

Further, Klook, an online travel booking platform, and STB have broadened their partnership to drive inbound tourism via a joint global marketing campaign.

Pop Mart International and STB also inked a three-year partnership to bring exclusive products and experiences to Singapore.

Under the partnership, Singapore will be the exclusive host for the only POP TOY SHOW outside of China in 2025 and 2026.

Additionally, Singapore Flyer and STB are partnering with South Korean lifestyle brand WIGGLE WIGGLE to feature five themed capsules and giant inflatables at the Singapore Flyer.