Today's hotel room rates are just 2.3% cheaper than 2Q08 peak

Surprisingly, higher room rates are not the ones driving hotels' profitability.

According to Nomura Research, excluding Studio M, CDREIT’s SG hotels’ average RevPAR continued to climb in 2Q12, up 5.9% y-y to reach SGD217 or just 2.3% below its 2Q08 peak of SGD222.

It appears that the RevPAR growth was driven more by higher occupancy (rather than by higherroom rates), which was similar to the previous quarter.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia