, Singapore

Why 2014 is predicted to be a good year for Singapore hoteliers

High-end hotels will be outperformers.

According to DBS, given the lower-than-expected supply completions, they believe that 2014 is firming up to be a stronger-than-expected year for most hoteliers. 

To recap, they believe that the upscale and midtier segments will rebound strongly, given expected higher business volumes.

Here's more from DBS:

We expect hoteliers to report better results in 2014, with the upscale/mid-tier hotels delivering the strongest rebound in RevPAR (c.3-4%) after a dreadful 2013, where RevPAR declined by >10% due to weak business travel demand.

Hotel statistics in Jan-Feb’14 even higher than in 2012. This trend seems to be playing out according to our expectations.

Based on latest updates on hotel performance from Jan-Feb’14, average industry RevPAR increased by c.4% y-o-y to S$243/night.

This is supported by high average occupancy levels of c.86%, with Feb’14 turning out even stronger at c.90% due to the Singapore Air Show.

Among the various subsectors, the upscale and luxury hotels did well with a c.4% and c.6% rise in RevPARs respectively.

However, the recovery in average RevPARs for the sector remains flattish/below levels for most hotels when compared to levels achieved back in 2012, with the exception of the luxury sector.

We believe that RevPARs for the upscale/mid-tier segment remain lower due to an expanded supply from recent hotel completions.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.