, Singapore
Chart by Endowus.

Chart of the day: Younger generation chooses hustle culture to combat inflation

Gen X and Baby Boomers meanwhile would rather cut down non-essential spending.

This chart from the Endowus Retirement report shows that the younger generation, mainly Gen Z and Millennials, prefer hustling for new income streams, including side income and investing, to combat inflation.

In response to inflationary pressures, a majority of respondents prefer to cut down on non-essential expenses to curb spending (89%) or find ways to increase income streams (81%). 

Millennials are also the least willing (83% compared to the average of 89%) of all age groups to cut down on non-essential spending, with this being the preferred strategy for Gen X and Baby Boomers (93% and 94% respectively).

87% of Gen Zs and Millennials (vs 81% for all respondents) are getting a second job or investing despite recent trends such as ‘quiet quitting’ and blowups in the stock and crypto investing.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!