Daily Briefing: Singaporeans go gaga over Korean fried chicken; Fairer COE premium system

And an HIV patient opens up about his struggles.

Find out what makes Singaporeans mad about Korean fried chicken in this video.
Singaporeans think that those who want to own more cars must pay more. Find out more here.
An HIV patient talks about what it's like to be in his shoes. Watch about him here.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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