Google beats Singapore Airlines as top choice for employer

Almost 4 in 10 undergrads and alumni fancy the tech mogul as their future workplace.

According to 2012 JobsCentral Employers of Choice survey, Google tops the JobsCentral Employer of Choice rankings, displacing Apple, who was the winner for the last two years. 38.1% of the respondents voted for the technology giant.

Here's more from JobsCentral:

This is the first time Google clinched the number one position, although it has been among the top three Employers of Choice since 2009, according to the survey. Singapore Airlines is ranked second, and Apple slid two positions and is in the third place this year.

However, the brightest minds – those who secured or are expecting to receive a first class honours degree or Summa cum Laude – voted for Apple as their Employer of Choice. Barclays and Google tie at the second place.

A total of 2,213 respondents took the 2012 JobsCentral Employers of Choice Survey, which was conducted online from April to May this year. All respondents are from National Technological University, National University of Singapore and Singapore Management University, from the graduating classes of 2010 to 2017.

The respondent groups targeted for this survey consist of:
• Current undergraduates from local universities, Nanyang Technological University (NTU), National
University of Singapore (NUS) and Singapore Management University (SMU);
• Alumni from NUS, NTU and SMU who have graduated for not more than three years (2010 to 2012)

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia