, Singapore
268 views
Photo from Envato Elements

Singapore leads global GenAI business adoption, customer trust trails behind

Whilst 59% of Singapore businesses use GenAI, only 23% of customers see it boosting their trust.

Singapore tops global generative AI (GenAI) adoption with 59% of businesses using it, Vodafone reported.

However, less than half, or only 45% of customers feel that companies use technology in a way that inspires trust and confidence.

Vodafone also revealed that only 23% of Singapore customers say that using GenAI will increase their trust in an organisation.

In addition, 65% of customers trust in businesses’ implementation of robust data privacy and security policies. 

Vodafone surveyed 2359 businesses and 5289 individual customers across 10 markets and 11 key sectors of the economy. This includes 1760 customer respondents across Singapore, China, India, and Australia.

Join Singapore Business Review community

Follow the link for more news on

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.