Singapore leads global GenAI business adoption, customer trust trails behind

Whilst 59% of Singapore businesses use GenAI, only 23% of customers see it boosting their trust.

Singapore tops global generative AI (GenAI) adoption with 59% of businesses using it, Vodafone reported.

However, less than half, or only 45% of customers feel that companies use technology in a way that inspires trust and confidence.

Vodafone also revealed that only 23% of Singapore customers say that using GenAI will increase their trust in an organisation.

In addition, 65% of customers trust in businesses’ implementation of robust data privacy and security policies.

Vodafone surveyed 2359 businesses and 5289 individual customers across 10 markets and 11 key sectors of the economy. This includes 1760 customer respondents across Singapore, China, India, and Australia.

Follow the link for more news on

Generative AI

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia