Nearly 50% of consumers use AI to assist shopping: survey

The report found that 49% of Singapore consumers used AI tools, such as ChatGPT, for shopping in the past year.

Nearly half of Singapore consumers have turned to AI assistants to enhance their shopping experiences, according to Adyen’s latest Retail Report 2025.

The report found that 49% of Singapore consumers used AI tools, such as ChatGPT, for shopping in the past year, marking a significant 33% YoY increase.

Millennials and Gen Z are leading the charge, with AI usage rates at 64% and 58%, respectively.

Amongst Singapore consumers who have embraced AI for shopping, 67% said AI helps generate inspiration for outfits or meals faster than anyone else, whilst 66% said it helps them filter online noise and discover unique brands or experiences.

In addition, nearly two-thirds (64%) are open to making purchases directly through AI-powered interfaces, and 69% feel overwhelmed by the sheer volume of information on social media.

Millennials in Singapore are especially enthusiastic. The report found that 77% use AI to seek out unique brands, 69% are willing to shop directly through AI, and 72% say AI helps them navigate digital overload.

Singapore consumers also indicated specific innovations they hope to see from retailers, with 38% saying they want easier returns and exchanges across online and physical stores, 33% want real-time stock updates, and 31% are looking for more personalised promotions and discounts.

The report noted that AI is not only reshaping online shopping but also transforming in-store experiences. Around 44% of Singapore retailers said they have seen faster checkouts and higher customer satisfaction after implementing mobile payments and service solutions.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia