LEISURE & ENTERTAINMENT | Staff Reporter, Singapore

This mobile app visualizes how art would look like in your living room

Artzibit uses augmented reality to do that and more.

The story of Artzibit started because of a personal need to fill a five-foot long wall with a single image. "It took over a year to find something I would like, given the difficulty to visualize how it would look on my wall," says Jonathan Chew, Group CEO, Artzibit. He adds that once printed, it took over three months to get the art framed, due to his busy schedule. Moving the artwork back to his house was a tedious process, given how large the image was. Installing the artwork took another two weeks of coordination with a handyman which he needed to source for himself to professionally install the artwork.

Mobile app Artzibit wants to disrupt the way we buy art by shying away from all of these painstaking steps. It is a full service solution that offers the most convenient way to buy an artwork online.

"Artzibit is a one-stop solution which aims to solve all of the above issues, by providing buyers a quality collection of art to choose from which would fit their decorative theme, scale and size it to the perfect size they would like for that wall," says Chew.

With the use of augmented reality, potential buyers can see the artwork hanging on their walls in real time, giving buyers perfect visualization of the art. Artzibit also allows buyers to customise the artworks depending on their needs.

“We aim to remove the 3 barriers to buying art for your spaces. These are the visualisation of how art looks in your space, the production and delivery of the piece, and finally the installation," says Chew. "By using AR to address the first barrier, and by streamlining the rest of the processes in one platform, we make it easy for anyone to buy the perfect piece of art for their wall.”

Upon purchase, Artzibit prints and frames the chosen artwork and delivers it within seven working days, with an option to have it professionally installed, shaving off the months to potentially years of the time the current process takes.

Chew believes their experience with regard to AR allows Artzibit to achieve specific distance and sizing, allowing for the perfect sized art for one's wall.

This level of accuracy is not common in AR, across all market segments, not just the art demographic, Chew says. He adds that Artzibit's accuracy is competitive and will continue to improve with upcoming technologies like iOS 11 and ARKit.

"Online art marketplaces do not solve the three largest problems of buying art like we do, simultaneously, nor are they targeted at the mass market decorator with a pricing peg of $100 - $300 per room," notes Chew.

Artzibit believes in the power of AR, which they believe will bring about change not only to the art landscape, but the entire space of furnishing and decoration.

“No longer will you need to go to a shop to look at a potential piece which might fit your home," says Chew. "With advancements in AR technology, you will be able to do this in the comfort of your own home, trying out art and buying pieces at the tap of the finger -- or even at the blink of an eye, when wearables move away from mobile." 

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