Here's why you'll get to witness F1 until 2017

Singapore GP extended the Formula One rights for five more years.

In an announcement, Singapore GP Pte Ltd today announced that it has exercised its option to extend the city’s contract to host a round of the FIA Formula 1™ World Championship for a further five-year period until 2017.

Mr. Ong Beng Seng, the driving force behind Singapore GP Pte Ltd, said: “In 2012 – already – we are celebrating five years of night racing. What better way to celebrate than to keep Marina Bay and Formula One together for another five years? We believe Formula One has added a new dimension to our city – but we feel this spectacular night race has also brought a different dimension to Grand Prix racing.”

Back in 2008 when Singapore first announced it was intending to stage a Formula One race, Formula One Management CEO Mr. Bernie Ecclestone said, “We anticipate it will quickly establish itself as one of the most dramatic and atmospheric races on our calendar.”

How right Mr. Ecclestone was: the Formula One teams and drivers are unanimous in their praise for the 5.073-km Marina Bay Street Circuit, summed up by McLaren Mercedes star and 2009 World Champion Jenson Button: “It’s a unique and special race. It was the first of its kind and Singapore has quickly become one of the best races on the calendar – it’s a race that everybody wants to attend.”

Their enthusiasm is matched by support for the event, whether in the Lion City itself or around the world. Since the inaugural FORMULA 1 SINGTEL SINGAPORE GRAND PRIX in 2008, over 200,000 spectators have flocked to the spectacular Marina Bay Street Circuit each year to watch the world’s finest drivers in action.

The television audience for Singapore’s round of the World Championship in that four-year period has averaged almost 100 million.

On the ticketing front, all 84,317 tickets to the 2012 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX is now sold out.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia