Nearly nine in 10 plan to maximise summer holidays this year

77% are willing to choose a lesser-known destination.

Almost nine in 10 (89%) Singaporean travellers are planning to maximise their summer holidays this year, according to a Skyscanner report.

To achieve this, 50% of travellers maximise their budget by using travel comparison tools to find the best value flights, hotels, and car hires.

Moreover, 42% extend their holidays to travel during the shoulder season to avoid peak crowds whilst 78% are open to shifting their travel day to save money.

Further, 77% are willing to choose a lesser-known destination and visit multiple destinations in one trip (36%).

According to the report, the top three cheapest destinations for June and September are Langkawi and Penang in Malaysia followed by Haikou, China.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia