YouTube launches shopping feature in Singapore for creators, brands

Through YouTube Shopping, eligible creators can now promote and sell products directly from their own stores or partner brands.

YouTube has officially launched its shopping feature in Singapore, opening new monetisation channels for local creators whilst offering brands expanded opportunities to tap into Southeast Asia’s fast-growing creator economy.

The launch in Singapore is part of YouTube’s broader rollout across Southeast Asia, which also includes Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

Through YouTube Shopping, eligible creators can now promote and sell products directly from their stores or partner brands via the platform.

The rollout reflects the rapid growth of YouTube’s creator economy across the region. According to YouTube, Southeast Asia now boasts 7,600 channels with over 1 million subscribers, and more than 77,000 channels have surpassed 100,000 subscribers.

Video commerce is becoming a significant force in Southeast Asia’s digital economy, now accounting for 20% of the region’s e-commerce gross merchandise value — a four-fold increase over the past two years.

Consumer behaviour is also fuelling the platform’s commercial momentum. Across Southeast Asia, including Singapore, 86% of consumers rely on online videos for product research.

YouTube is driving nearly four times greater purchase intent compared to other social media platforms, underscoring its influence on shopping decisions.

YouTube’s reach extends beyond mobile devices. In Southeast Asia, over 79 million people now watch YouTube on connected TVs.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia