MARKETS & INVESTING | Staff Reporter, Singapore

This entrepreneur aims to help people get up and get fit

Her concept involves a “fitness ecosystem".

Angelina Francesca Cheang, 28 years old, is the founder of ARFIT Club. It is the first online peer to peer ecosystem where entrepreneurs and professionals are able to manage and control their listed services, and then connect with and help their customers directly through ARFIT Club’s in-built messaging system. Founded just in January 2017 , ARFIT Club has been operating for six months and currently only has two people on its staff, but aims to grow further.

“I certainly hope to make a great impact in changing the world to be better, healthier and happier,” says Cheang. “We hope to inspire more entrepreneurs who are into healthier living whether it is through healthy cooking, fitness training, wellness products or personalised yoga lessons -- that they now have a platform where they can list them all for free,” she adds.

The motivation to create ARFIT Club mainly came from hearing and understanding the current struggles of local small businesses in Singapore, says Cheang. Being an avid traveler and a successful entrepreneur, she knows how it is like to travel economically and also understands the grueling journey of start-ups.

Though most travellers were staying in more affordable accommodations, Cheang felt that they were still no less entitled to fitness facilities that would allow them to keep their fitness levels up while travelling. And thus, when she connected the two and two together, the idea of ARFIT Club was conceived: A platform that would allow local fitness clubs to earn extra revenue from selling short-term membership passes/classes to travellers who were staying in accommodations that did not provide such facilities.

Regarding challenges faced by ARFIT Club, Cheang admits that there are “tons” of them. “But we are always continuously learning and to name one, it will be the online P2P platform as we have to set it up ourselves as we are bootstrapping the business without any investment or funding yet,” says Cheang.

Cheang also founded a fashion underground streetwear brand called ANJE Couture. “We have brought the brand to New York last year and we currently have three retail partners in Orchard Singapore and one coming from Eastern and Oriental Hotel in Penang,” she says.

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