Making the most out of 3G mobile subscription

These days, people are busier that is why they rely upon their mobile phones for internet accessibility especially for checking of emails. Statistics early this year showed that there are 8.1 million mobile subscribers and 6.2 million of it are 3G users or 77% of the entire population. (Reference: Click Here)

On April 2012, 3G mobile subscription increased to 7.8 million (Reference: Click Here).

On that account, marketers consider this remarkable change in approach because of the accumulating number of mobile internet users. Majority of the population at present are more inclined to updating their Facebook statuses and posting Tweets through their mobile phones rather than desktop computers.

Therefore, it is imperative to reach out to end users via mobile internet.

If past email marketing campaigns are lengthy where most archetypal are comprised of colossal words that leads to an unsuccessful outcome. Oftentimes too, said archetypal aren’t compatible to mobile. Also, normal email marketing format viewed on mobile can be difficult because of lower emory storage of mobile and small screens.

This time around there is a revolutionized tactic in terms of gaining interest of clients through email marketing. There is an application that detects and optimizes a marketing email to any gadget automatically.

If the recipient retrieves the email via desktop, a normal marketing template shows up. However, if the client opens the mail through mobile phone, the email marketing campaign is converted to a banner-like template making it easier for subscribers to load the content and understand the message.

Tailoring content to screens will better equip your audience to engage with your content in a more effective and meaningful way. Additionally it is provided with a one-to-call feature wherein readers can click on the call button that diverts to the telephone line of the marketer.

In this manner it is a more manageable way to connect to consumers and marketers with just one click.

Presently, it is the ideal solution for Singaporean email marketers whose prospects are always on-the-go and rely heavily on their mobile phones.

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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