Chart from YouGov.

Chart of the Day: Change in Singaporeans’ media consumption

Around 31% would visit websites and apps more in the next 12 months.

This chart from YouGov’s "The Global Media Landscape – What does the future hold?" report showed that 31% of Singaporeans are expecting to increase their visit to websites and apps over the next 12 months which poses the biggest opportunity for brands and marketers.

Aside from this 57% of the residents are expecting to maintain current levels of visits to websites and apps.

The YouGov report also showed that streaming video and interacting with social media are also expected to see the biggest increase in media consumption at 22% each, followed by streaming music at 18%.

READ MORE: Chart of the Day: How Singaporeans abate inflation impact

On the other hand, some activities are expected to see a drop in media consumption led by watching movies at the movie theatre with 33% expecting that they would do less of it.

Attending live in-person events is also expected to decline a t24%, and watching live and non-live TV at 22% each.

The Singapore data involved a sample of 1,066 respondents aged 18 and above.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!