Here’s how many Singaporeans use social media

The portion of users dropped this year, compared to 2022.

Out of the 6 million total population in Singapore, only 84.7%, or around 5.08 million are actively using social media, a report found.

In its Digital 2023 report, We Are Social and Meltwater found that social media users in Singapore declined from 5.3 million in 2022. This accounted for 89.5% of the total population at the time.

Globally, there are 4.76 million social media users, making up 59.4% of the total population.

The markets with the highest number of social media users are UAE (105.5%), South Korea (92%), Hong Kong (89.9%), the Netherlands (88.1%), Canada (85.7%), and Germany (85.1%).

Singapore ranked eighth, followed by Norway (84.5), and Taiwan and the UK with 84.4%.

The report noted that in the case of UAE, the number exceeded due to issues such as duplicate and “fake accounts.”

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia