Jennings Trading Enterprise launches design-led center at Kranji Green

Jennings stated that the center displays its full range of high-pressure laminates.

Jennings Trading Enterprise Pte Ltd has opened its new Experience Center at Kranji Green, aiming to reinvent the laminate selection process through a tactile and design-led approach.

According to the release, the Jennings Experience Center differs from traditional showrooms by emphasizing personalised consultations, with each visitor guided by a dedicated sales consultant.

The intuitive layout groups laminates by design type, such as solids, woodgrains, and stones.

Notable features include oval-shaped panels for woodgrain and stone laminates, an L-shaped shelving wall of wood tones, café-style seating areas, and pull-out panels that reveal full laminate sheets for evaluating texture and scale.

Jennings stated that the center displays its full range of high-pressure laminates (HPLs), including finishes like Super Matt, Clean Touch, Easy Touch, and Baby Touch, along with the new 2025/2027 Designers’ Collection featuring 10-foot extended laminates inspired by natural elements.

The company noted that the center serves homeowners, interior designers, architects, carpenters, and contractors, offering tailored material recommendations, sample deliveries, and technical support.