, Singapore

More than 60% of older consumers still prefers in-store shopping

This is even as more Singaporeans purchase in-app.

Physical store experience remains important to shoppers, particularly amongst older consumers, after a survey found 62% of Boomer and Silent generation in Singapore only purchase products they can see and touch.

This is despite having a large share of Singaporeans preferring to purchase products through online platforms.

In its Shopper Story 2022: Consumer Trends & the Future of Commerce, Criteo found that 86% of consumers in the country are purchasing on an app, 85% browse products online and them purchase in-store.

“In a very technologically advanced market like Singapore, the rise of the Internet of Things (IoT) has increased the number of touchpoints that brands have with consumers, resulting in more ways for shoppers to discover and buy products online,” Taranjeet Singh, Managing Director, Southeast Asia & India, said.

“Our latest Shopper Survey findings reveal that while online channels remain in demand, physical stores continue to play an important role in the shopping journey as a source of immediate fulfilment with in-store offers, proximity and urgency continuing to drive shopper visits.”

The report surveyed 1,000 Singaporeans, comprising of Gen Z, Millennials, Gen X, Boomers, and Silent Generation.

It also found that 83% and 82% of consumers order grocery products online and have them delivered, and maker purchases online after seeing the product at a retail store, respectively.

Others make purchases through their phone within a retail store on another retailer’s site, such as Amazon, or eBay, (69%); order goods online and pick up in-store (68%), buy through their phone from within a retail store from that retailer’s website (68%); and buy through voice-activated smart home speaker (38%).

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!