Nintendo sets up Singapore subsidiary to drive SEA growth

It has a capital stock of $8m.

Nintendo Co., Ltd. has established Nintendo Singapore Pte. Ltd. on 26 September 2025, as part of its expansion in Southeast Asia.

The new subsidiary, fully owned by Nintendo, has a capital stock of $8m and will focus on accelerating the company’s regional business.

The office will be led by Managing Director Takahiro Miura.

Nintendo also said it is considering creating a similar entity in Thailand.

A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia