,Singapore

Lionbridge gets Business Services award at the SBR International Business Awards 2017

They proved the impact of language on business.

Lionbridge is the world's largest localisation company that provides professional global marketing and translation services for the world's top brands. The company helped a major regional e-commerce company grow its Southeast Asia business further through a project called "The Impact of Language on Global eCommerce Websites." Lionbridge won the Business Services category at the Singapore Business Review International Business Awards 2017. Vijay Suppiah, Aimee Quilbet & Ang Kian Wee accepted the award on behalf of Lionbridge.

Since their founding in 2011, this ecommerce site has grown and sold across the Southeast Asia region – specifically Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. One of the client’s key business challenges was converting customers in non-English speaking countries. For example, buyers in countries like Indonesia and Thailand only search for products in the vernacular.

Due to the large volumes of webpages and words, the client was unable to allocate internal resources to translate and manage multi-lingual websites. Whilst evaluating language service providers, they selected Lionbridge’s machine translation and connector solution, allowing them to automate the translation and delivery of their multilingual web pages.

Lionbridge provides a connector into the client’s content management system – the backbone of their global website – which automates their translation and web publishing. Due to large volumes and short turnaround times, the client and Lionbridge utilize machine translation to quickly and efficiently provide translated versions of the webpage, and upload back into their CMS. The process is quick and seamless, allowing them to focus on site metrics, click-through rates, and conversions on their global site.

The ecommerce site is already seeing higher conversion rates on their localised sites as Lionbridge’s solutions are flexible to meet their needs. They now have the opportunity to enter new markets with little downtime during translation, and in a cost-effective manner.

The SBR International Business Awards was held on June 8, 2017 at the Conrad Centennial Singapore.

This year's nominations were judged by a panel consisting of Ng Jiak See, executive director and head of corporate finance advisory at Deloitte Singapore & Southeast Asia; Choo Eng Chuan, ASEAN markets leader and partner, international and corporate tax services at Ernst & Young Solutions LLP; Toh Kim Teck, assurance partner at Foo Kon Tan LLP; and Henry Tan, managing director at NEXIA TS.

Check out the event photos during the awards night here.

If you would like to join the 2018 awards and be awarded as one of the most outstanding local companies in Singapore, please email Julie@charltonmediamail.com or click here for more information.
 

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Analysts said there are three factors that drove the price growth.
Prices of private residential properties rose by 1.1% in Q3, marking the sixth consecutive quarter of growth.
72% of Singaporeans were aware of the term 'ESG.'
This strong performance was due to the recent acquisitions by the company.
They want a comfortable retirement, improved health, and a maintained lifestyle.
Meanwhile, 45% of respondents said they can effectively respond to cyber-attacks.
The previous projection was at S$1.3600/US$.
HongkongLand showed the most growth.
People are looking for a change of environment after 20 months, Lina Ang says.
They aim to supplement Singapore’s 2040 vision for cleaner energy for vehicles. 
This is expected to raise MLT's e-commerce revenue exposure in S. Korea to 31%.
The bank said the merger is crucial in the REIT sector.