They proved the impact of language on business.
Lionbridge is the world's largest localisation company that provides professional global marketing and translation services for the world's top brands. The company helped a major regional e-commerce company grow its Southeast Asia business further through a project called "The Impact of Language on Global eCommerce Websites." Lionbridge won the Business Services category at the Singapore Business Review International Business Awards 2017. Vijay Suppiah, Aimee Quilbet & Ang Kian Wee accepted the award on behalf of Lionbridge.
Since their founding in 2011, this ecommerce site has grown and sold across the Southeast Asia region – specifically Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. One of the client’s key business challenges was converting customers in non-English speaking countries. For example, buyers in countries like Indonesia and Thailand only search for products in the vernacular.
Due to the large volumes of webpages and words, the client was unable to allocate internal resources to translate and manage multi-lingual websites. Whilst evaluating language service providers, they selected Lionbridge’s machine translation and connector solution, allowing them to automate the translation and delivery of their multilingual web pages.
Lionbridge provides a connector into the client’s content management system – the backbone of their global website – which automates their translation and web publishing. Due to large volumes and short turnaround times, the client and Lionbridge utilize machine translation to quickly and efficiently provide translated versions of the webpage, and upload back into their CMS. The process is quick and seamless, allowing them to focus on site metrics, click-through rates, and conversions on their global site.
The ecommerce site is already seeing higher conversion rates on their localised sites as Lionbridge’s solutions are flexible to meet their needs. They now have the opportunity to enter new markets with little downtime during translation, and in a cost-effective manner.
The SBR International Business Awards was held on June 8, 2017 at the Conrad Centennial Singapore.
This year's nominations were judged by a panel consisting of Ng Jiak See, executive director and head of corporate finance advisory at Deloitte Singapore & Southeast Asia; Choo Eng Chuan, ASEAN markets leader and partner, international and corporate tax services at Ernst & Young Solutions LLP; Toh Kim Teck, assurance partner at Foo Kon Tan LLP; and Henry Tan, managing director at NEXIA TS.
Check out the event photos during the awards night here.
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