Average price of luxury private homes drops 2% in 3Q11

Prices slipped from S$2,286 psf in 2Q11 to S$2,243 psf, in response to a slowdown in luxury home sales.

According to Savills research, high-end home prices decreased by 0.7%, while super-luxury home prices increased 8.4% from the beginning of the year.

Here’s more from Savills:

Prices of high-end and super-luxury homes slipped in response to a slowdown in luxury home sales. The average unit price for non-landed high-end private homes dipped 2% quarter-on-quarter from S$2,286 per sq ft in Q2/2011 to S$2,243 per sq ft in Q3/2011.

Similarly, the average super-luxury residential price slipped marginally by 0.4% quarter-on-quarter from S$3,681 per sq ft in Q2/2011 to S$3,667 per sq ft in Q3/2011. Surprisingly, the most expensive non-landed private home by square footage was transacted in this quarter – a unit at The Marq on Paterson Hill sold for S$6,394 per sq ft in August 2011.

As of Q3/2011, high-end home prices decreased by 0.7%, while super-luxury home prices increased 8.4% from the beginning of the year. As a result, price gaps between the current and previous price peaks in Q4/2007 narrowed further, with high-end and super-luxury home prices being just 6.9% and 0.4% from their peak levels respectively.

According to the URA’s record of caveats, prices of non-landed mid-tier private homes dipped marginally by 1.4% to S$1,193 per sq ft in Q3 from S$1,210 per sq ft in Q2/2011. Bucking the trend is the mass-market segment which saw non-landed prices escalating by 2% from S$913 per sq ft in Q2/2011 to S$932 per sq ft in Q3/2011. The price increase was observed across all mass-market segments – new sales (2%), subsales (5%) and resales (2%).

Outlook

The uncertainty stemming from the worsening global economy may heighten caution among home buyers in the near term. The outlook for the luxury home segment remains clouded, while mass-market home buying may slow down due to the increasing supply and worsening global economy. The traditionally slower sales during the year-end holidays may further compound the dampening effects on Q4’s home demand.

The repercussions of the softening market could see overall sales sliding by about 20% quarter-on-quarter in Q4, while monthly sales, excluding ECs, in the primary market could stabilise between 1,000 and 1,200 units.

As more than 10,000 new homes (excluding ECs) have already been transacted from January to August, 2011 could end with a total sales volume of between 14,500 and 15,500 units, coming just below last year’s record of 16,292 units.

Prices of new mass-market homes may continue to edge-up by about 1% to 2% quarter-on-quarter in Q4 as a result of developers’ strong holding power, while the resale market may see some weakness, with a price fall of 2% to 3%. High-end and mid-tier homes could also see a further price correction of between 2% and 4%

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.


The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.


So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

Top News

Hotel deals worth $1.1b expected in Q3
The investment pipeline follows a quiet second quarter as visitor arrivals reached 7 million in the first half.
Prime retail rents edge up 0.4% in Q2
Occupier demand remained modest as economic uncertainty weighed on consumer and tourism spending.
Logistics rents hold steady in Q2
Demand for higher-specification facilities remained stable despite rising freight costs and geopolitical uncertainty.