Mid-segment share of EC launches soared to 19% in January from 3% in December

There were no luxury segment launches last month.

For Jan, including ECs, the mass-market segment accounted for 81% of the launches while the mid-end segment accounted for remaining 19%.

According to OSK-DMG, this was bumped up from 3% in the previous month due to new project launches such as Marine Blue and City Gate by Capitaland and World Class Land respectively. There were no luxury segment launches in Jan 2015.

Developers launched 415 units (excl. EC) in Jan 15, up 683% MoM due to the reluctance to launch new units in the month of Dec (holiday season). In addition,
developers are starting to launch their new projects a month before Chinese New Year to capture some sales. Despite the significant increment on a month-to-month basis, the number of units launched by developers is still 24.4% lower YoY (Jan 14:549 units).

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