The Sen achieves 23% take-up at launch weekend

Huttons says three-bedroom units saw the strongest response, followed by two-bedroom types.

The Sen sold 80 units during its launch weekend, according to figures from the project’s marketing agents.

The take-up, which accounts for about 23% of the 347-unit development, was driven mainly by demand for two- and three-bedroom units and the full sell-out of all one-bedroom layouts.

Pricing was a key draw for buyers. PropNex places the average launch price at about $2,358 per square foot, noting that new non-landed homes in the Rest of Central Region averaged about $2,770 per square foot from 2025 to 9 November. Most deals fell within the $1.5m to $2.5m range.

PropNex says two- and three-bedroom units accounted for roughly 79% of sales, whilst Huttons reports that more than 75% of units sold were priced below $2.5m. One-bedroom units, which started at $993,900, were fully sold out.

Huttons says three-bedroom units saw the strongest response, followed by two-bedroom types, reflecting continued demand from upgraders and owner occupiers. Both agencies say the overall result was more measured than some recent launches.

PropNex attributed this partly to buyer fatigue after a busy year of new project rollouts and the usual year-end slowdown.

Market conditions remained broadly supportive. Huttons points to Singapore’s 3.9% YoY economic growth in the first nine months of 2025 and stronger global equities as drivers of confidence.

PropNex estimates developers sold 10,379 new private homes excluding executive condominiums in the year to 9 November, the first time new sales have crossed 10,000 units in nearly four years. Huttons expects full-year sales could reach 11,000 units, the highest since 2021.

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