Two out of three Singaporeans troubled over housing affordability in old age

Downgrading to a smaller flat is a key fear.

Two out of three Singaporeans are wrinkled with worry about their capacity to afford housing in their old age, a survey by PropertyGuru revealed.

The survey showed that Singaporeans’ three biggest fears were the inability to pay for adequate housing, being forced to downgrade to a smaller property, and relocating to cheaper properties overseas.

“The results of the findings correspond with the recent Budget 2015 which was aimed at addressing the needs of the elderly and middle-income families in coping with Singapore’s rising cost of living,” stated PropertyGuru.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia