RETAIL | Krisana Gallezo-Estaura, Singapore

The Fishwives opens new larger outlet at Cluny Court

Customers queuing outside is a thing of the past.

To accommodate the growing number of their customers, The Fishwives which is known for providing sustainably grown gourmet food sans additives, chemicals, and genetic modification, opened its new larger outlet at Cluny Court last September 14.

Now with the 635 sq. ft. new store, The Fishwives owner Rebecca Forwood hopes to offer larger space to serve their customers as well as to accommodate a wider selection of ethically-produced meat and seafood alongside popular pastry offerings from homegrown Tiong Bahru Bakery.

The Fishwives was founded in Hong Kong in the early 1990s by Rebecca's mother and aunt. She then brought the brand to Singapore in 2001 where it was launched as an online shop. Eventually, the brand opened its first brick-and-mortar storefront in early 2014.

The Fishwives is a gourmet food emporium specialising in ethically and sustainably produced meat and seafood from New Zealand. The brand’s ethos revolves around being clean, green, and no nasties.

According to Rebecca, they prioritise the provenance of their products, and try to deal directly with family-run businesses wherever possible.

“Our non-negotiable checklist of no additives, chemicals, or genetic modification, and quality animal welfare ensures The Fishwives only offers unadulterated, ethically grown, quality products,” said Rebecca.

The Fishwives prides itself in being the exclusive retailer of pure BLACK, a hormone and antibiotic free grass-fed beef from Australia; Akaroa Salmon, an award-winning King Salmon product from a family-owned business in Canterbury, New Zealand; and Australia’s Oyster Coast Oysters, a group of 44 oyster farms claiming of supplying the best quality environmentally sustainable oysters.

Apart from its selection of fresh meat and seafood, they also bills itself as Singapore’s first independent store to offer freshly baked pastries by the popular Tiong Bahru Bakery. They offer a wide range of its signature bakes, including crowd-favourites croissants and Kouign Amann.

As Rebecca acknowledges the continued support of their brand’s customers, they are also bringing in more complementary products and holding related activities such as nutrition workshops and wine tastings in return.

In the future, they are also looking at holding a weekly event such as Champagne and Oysters Fridays - as a way to meet their customers and unwind with some tasty, nutritious bites.

Check out its interior photos.

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The Fishwives opens new larger outlet at Cluny Court

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